Sustainability is very important to Stoov® and we get very happy when we see great, green initiatives. And recently, another one of those heroes crossed our path: BeterBoompje (BetterTree). A company founded in the Netherlands in 2020 to offer a sustainable alternative to the traditional Christmas tree. With this organisation, you buy a Christmas tree that gets a second life after the holidays in the BeterBoompje Christmas tree forest. With pick-up locations throughout the country, you have no more excuses not to go for sustainability.
With a BeterBoompje you get a wonderful Christmas tree in your home, which makes the world a little more beautiful. A real 'better' tree!
A sustainable Christmas tree
Founders Frank and Alex want to get rid of all disposable Christmas trees in the Netherlands. Because every year, more than 2.5 million trees are bought and thrown away again in the Netherlands alone. A great shame! Together with their team, they hope to realize their dream by offering a sustainable alternative to the traditional Christmas tree. A BeterBoompje Christmas tree is not put on the street after the holidays, but brought back to one of the pick-up locations and placed in the BeterBoompje Christmas tree forest.
If you choose a BeterBoompje, you are helping to build the forest.
Every tree in the BeterBoompje Christmas tree forest removes CO2 from the air for the rest of its second life, and we can use that! In addition, the trees are cared for sustainably, so that they become strong and resilient. Cuttings from the trees are lovingly prepared to become an organic adoptive tree. BeterBoompje has joined forces with Adopteer een Kersboom (Adopt a Christmas tree) for this purpose. Together, they realize the BeterBoompje Christmas tree forest. When the forest is large enough, they can provide everyone with an organic adoption Christmas tree every year.
By choosing a BeterBoompje, you are helping to build our dream.
Christmas trees without clod
Fortunately, there is an increasing demand for adoptive Christmas trees, which is great news! However, the number of trees in the BeterBoompje Christmas tree forest is not growing fast enough to serve as adoption trees. Therefore, for every tree that is purchased without a clod, BeterBoompje plants two reusable organic adoptive tree cuttings. "This option is, according to our strategy, an intermediate solution to change the market and to solve the shortage of adoptive trees."
Retiring your Christmas tree
When there is a large enough forest, BeterBoompje, like Adopt a Christmas Tree, can start working with adoptive Christmas trees. This means that every year your Christmas tree will be reused. Is it time for your Christmas tree to retire? Then it will be planted one last time in a place where it can continue to grow. Adopted Christmas trees are never thrown away.
Go for a sustainable Christmas tree!